TRITECH CONCRETE

Brand Redesign of an Age-Old Construction Company

CONSTRUCTING THE PERFECT BRAND IDENTITY

BRANDING

Tritech manufactures and supplies concrete products for industrial, commercial, and residential projects. It’s a subsidiary of TSG (Trissur Sand & Gravel Pvt. Ltd), a company well known for their herculean-like concrete.

Pioneers in the art of concrete technology, they were interested in crafting a Brand Identity System that reflected their expertise in the trade, Enter Saptaru.

THE CHALLENGE

In the case of Tritech, navigating a seemingly abstract brief presented us with quite an interesting challenge. One that every creative agency craves.

One of the most interesting aspects of this project was to create a design element that could be easily replicated to form a system.

BRANDING

We used the tools available to us at our disposal, a dose of creative flair, and some coffee. We set out on a journey to use the elements of concrete to come up with the the perfect design system.

A considerable amount of painstaking hours later, we were triumphant in our mission to deliver a system that received two thumbs up!

OTHER PROJECTS

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